01/03/2015 11:57
Looking for Marketo training with limited budget? Don't worry; there are several good zero cost training resources available. The Marketo Community is certainly one place to start your training where you could find loads of articles along with helpful product tips. Also there are good 3rd party resources available and we'll reveal a few of them in this post.
Marketo Community - University
Sign up for the Marketo community to gain access to several free resources for Marketo training. There are various on-demand video courses offered under the 'University' tab. Here, you can learn about Marketo, starting with the fundamentals to more challenging things like digital marketing.
Many video lessons are just product focused so learning could be dry, but under 'My Learning' tab you can actually monitor your training progress.
Marketo Community - Help Articles
In the Marketo Community, you will find a lot of image and text articles in the ‘Help Articles’ tab. These are basic ‘how-to’ tutorials for all of the key functions of the Marketo product. Most of these articles can serve as a quick refresher when you have forgotten how a particular function of the product works.
However, they aren’t particularly suited to absolute beginners and certainly won’t educate you any best practice digital marketing.
Marketo Community - Resources
The resources section of Marketo conceals many great video lessons and it is hardly ever checked by Marketo users. To get access, do searches relevant to anything about product and from there choose the 'Resources' tab. To view the entire 50+ training videos, you have to do a search for 'Summit' and then hit the 'Resources' tab. You can get the exact same results by conducting a search for 'training'.
Apart from the product videos, there are few videos on marketing as well.
Private Websites/Blogs
There are several useful private weblogs managed by Marketo experts and users. With no videos, these blogs generally target only the most experienced Marketo users. But it is definitely worth for every user to visit these sites. The following are the best two useful sites.
Josh Hill's "Marketing Rockstar Guides" - This blog website includes close to 50 articles that serve you as a Marketo user guide.
The Edward Unthank's blog (https://edwardunthank.com/) has some high-level technical articles on Marketo.
SlideShare - Marketo
There are few great presentations on Marketo training in the Marketo’s Slideshare channel. You can visit this page if you like to learn through slides. However, this definitely won't be right place if you are looking for a comprehensive Marketo product training.
User groups
Marketo User group is yet another place to get free training. Their no-cost events can be a great place to get your marketing team trained. To meet face-to-face with other Marketo users in your region, you have to first join the group. Click this link to register.
Marketo Customer Success Workshops
You may also attend Marketo's customer success workshops without paying a dime. Just talk to your account manager or the local Marketo team to find out when these workshops will be conducted. Or better request to notify you after they fix the time and date for this workshop.
So when you do a little searching on the internet, you will certainly locate quite a few free Marketo Training resources. Sadly, all these trainings aren't focused upon real digital campaign build; they simply cover basic product knowledge.
In conclusion, these Marketo's free trainings are certainly great resources for individuals who are already expert in digital campaigns. But if your team members are only beginners, you need to give them tailor-made Marketo Training (checkout https://hooshmarketing.com.au/hoosh-services/marketo-services/marketo-training/ ) programs which allow them to master the best-practices of modern one-to-one digital marketing.
