03/09/2015 17:25
Have you received a suspicious email stating that it comes from your bank, PayPal or from a company you're having a business with, but actually came from some other person? If that's the case, then you might have become a victim of email forgery.
When your company is sending emails using the e-mail and marketing automation software program, then it’s vital that you have the right setup simply because without it, there is a possibility that these emails might end up in the junk folder if they would be flagged as ‘forged’.
There are 2 email verification techniques now, and they're known as the SPF and DKIM.
Explaining the Function of the DKIM and SPF
For instance, a letter was mailed to you by your trusted bank, which is asking you to help a charitable organization by contributing a certain sum of money. You are thinking it’s a forgery, so you call your bank on the telephone and verify if they really did send you the letter. The bank confirmed your suspicion that it actually was a forgery so you discarded the letter.
That phone call is how SPF and DKIM function. The email host (e.g. Gmail or Yahoo) will ‘call’ your company’s site (e.g. abc.com) and ask:
‘Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?’
If you don’t have DKIM & SPF setup properly, then your site will always reply NO! and that email will likely be transferred to the junk folder.
Whoever put in your email marketing or marketing automation software, he or she should have been the one to install the DKIM and SPF records. In most cases, the reason could be that the records were corrupted, accidentally erased, or right from the start it has not been appropriately set up.
Precisely how to make sure that the setup of my DKIM and SPF is correct?
Unless you're particularly IT savvy, it’s best to have your network administrator or IT to inspect your DKIM or SPF records. Alternatively, you can call your email provider’s support center.
Follow the instructions below if you really insist on doing it on your own:
Learn how to Examine your SPF Record
a. You need to visit https://mxtoolbox.com/spf.aspx
b. Type in your e-mail domain
• E.g. ‘abc.com’ if your e-mail is mark@abc.com
c. Click ‘SPF Record Lookup’
d. Look for a row which has a record beginning with ‘v=spf …’
• E.g. ‘v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all’
e. Look in this record for the following configuration settings according to your email address or marketing automation software.
Email or Marketing Automation Software Precisely what to look for in the SPF Record
Constant Contact: ptr:constantcontact.com ptr:confirmedcc.com ..
Pardot: include:aspmx.pardot.com …
ExactTarget: include:cust-spf.exacttarget.com ..
Mailchimp: include:servers.mcsv.net ..
Hubspot: (doesn’t support SPF)
Marketo: (use the Marketo Health-checker to check email deliverability)
iContact: include:icpbounce.com …
If you find the text listed, more than likely it’s set up the right way.
Strategies For Confirming DKIM Records
Many of the DKIM records are not freely obtainable, and they're also quite hard to verify. If you wish to have it inspected with ease, then contacting your email provider is the most practical thing to do. One device used by a few businesses is the Marketo. It enables them to verify email deliverability.
Because of this, you are now enlightened why DKIM and SPF are essential to your email deliverability.
To get more information through marketo munchkin.
